Less than a week before the start of the World Championship among fans-businessmen «TIDA Business Cup-2018»

22 June 2018, Friday

On July 4-6, World Championship among fans-businessmen will be held in Kazan and Innopolis. «TIDA Business Cup-2018» includes a football tournament among businessmen and a business-forum.

But the first group of participants of «TIDA Business Cup» starts already on June 26. On June 26-27, business program of the tournament, including round-table "Invest Tatarstan" in Tatarstan investment Development Agency, will take part in Kazan.

In addition to the guests of the tournament, representatives of Russian-German Chamber of Commerce will take part in the event.

The participants will also visit SEZ "Alabuga", the territory of Kama industrial park "Master".

Businessmen, top-managers, potential investors from Russia and different countries are among the participants.

«TIDA Business Cup-2018» is a communication project united by the goals of business development and establishment of partnership in friendly atmosphere of the sports event.

The Head of Tatarstan Investment Development Agency Taliya Minullina:

"Major sports events are a great opportunity for Tatarstan, as an attractive investment platform, to assert itself. About 30-35% of visitors of such events are so called client groups, entrepreneurs and top-managers, through whom we can tell about ourselves to the whole world.

Often, nobody uses such an opportunity to attract investors to their territory, we decided to fix it. We invited businessmen and top-managers at the time of carrying out the FIFA World Championship in Kazan, so that they could participate in the Friendly tournament and watch the game of their national teams and learn about unique business opportunities of Tatarstan.

We want to make this tournament an annual event and, combining sport and business, to tell the world about Tatarstan as the best place for investment and to attract new business partners.

As the project manager of "TIDA Busines Cup-2018 Victor Mironov noted, it is the organizers of the World Cup in Germany in 2006 who were the first to come up with the idea to invite investors to the host country of major sporting events. That time, a special program has been established for businessmen, so the guests of the World Championship could not only to visit the country, but also Iearn about the opportunities for investors' work.

"TIDA Business Cup-2018 tournament is intended to show Tatarstan as a site for profitable business, - says the President of Russian National team supporters' club "Russia Unites" Eduard Latypov. - This event will help to motivate them to invest in this region, which they probably would have never attend, if not the World Cup".

For now, Tatarstan is the only region of Russia which responded to the invitation of National team supporters' club to organize such an event at the intersection of business and sport, but this communication project, united with business development objectives and establishment of partnership in friendly atmosphere of sport event, is planned to become an annual event.

In the frames of the event investment opportunities of the republic will be presented. The tournament is dedicated to holding the FIFA World Cup 2018 matches in Kazan.

Organizers of the event are Tatarstan Investment Development Agency and Russian National team supporters' club "Russia Unites".

Detailed information can be found on the website of the tournament: http://tidacup.com

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