The World Championship among fans-businessmen «TIDA Business Cup-2018» finished

11 July 2018, Wednesday

The World Championship among fans-businessmen «TIDA Business Cup-2018» concluded with business program in Tatarstan Investment Development Agency.

On July 6, round table "Invest Tatarstan" was held, where invited to the Republic investors could learn more about working conditions in Tatarstan, meet with representatives of the largest production sites, establish business contacts in the format of networking.

In Tatarstan Investment Development Agency, representatives of SEZ "Alabuga", SEZ "Innopolis", Advanced Development Territory (ADT) of Naberezhnye Chelny made presentations of economic potential of the republic for the guests of «TIDA Business Cup 2018». Discussions with experts were organized for participants, where they received information about the status of such segments as IT and innovations, industry, infrastructure, construction and development, event-industry in Tatarstan. The Head of Tatarstan Investment Development Agency Taliya Minullina organized a presentation of the republic in innovative showroom of the Agency for the guests. On July 5, the play part of the tournament - football world championship among fans-businessmen «TIDA Business Cup-2018» finished in Innopolis. The winner of the tournament became the team of "Tatspirtprom" company. The company is one of the sponsors of the championship. The team of PwC company took the second place, and "The Team of the World Russia United" ranked third.

The winner got the main trophy - the unique "TIDA Business Cup".

In total, over 50 representatives of business of Russia, Tatarstan, Finland, Mexico, Germany, Austria, Estonia participated in the tournament.

The tournament participants also attended the matches of the FIFA World Cup 2018, held in Kazan.

The guests of «TIDA Business Cup 2018» - entrepreneurs, top-managers, potential investors from Russia and different countries of the world received detailed information on investment opportunities in Tatarstan, unique working conditions in the republic and promising niches and projects that can be implemented in Tatarstan.

"The current tournament is our first experience of organizing events at the intersection of business and sports to attract investment. «TIDA Business Cup 2018» was timed to coincide with FIFA World Championship in Kazan and we managed to collect guests from all over the world, who are interested in football, amongst others.

We believe we managed to cope with the main task of the tournament - to tell how profitable and efficient for business is to invest in Tatarstan. Even those who may never have come to the republic, have learned about us. Now, foreign entrepreneurs know, Tatarstan is the best place to invest. They communicated directly with representatives of the authorities, industrial sites, local businessmen. We hope that «TIDA Business Cup 2018» will be converted for us to real foreign investment in the republic", - the Head of Tatarstan Investment Development Agency Taliya Minullina commented.

According to the President of the fan club "Russia Unites" Eduard Latypov, such a tool to attract investors, which was first implemented in Germany during the FIFA World Cup in 2006, can be very successful in Russia.

"Such tournaments as «TIDA Business Cup 2018», can be very effective in our country. After all, in business it is very important to obtain information about the region, in which you invest, firsthand. And here, in the frames of informal networking and football tournament, you can learn even more than during any business missions. We have provided guests with detailed information about Tatarstan, organized meetings with government officials, infrastructure objects, business. I'm sure, "TIDA Business Cup 2018" is just a beginning of a new stage in promoting Tatarstan as the most investment-attractive region.

In addition, the tournament was preceeded by numerous presentations and meetings with the target audience at major international competitions, including Ice Hockey World Championship in Denmark, Winter Olympics in Pyeongchang, in the frames of international exhibitions and business forums. The tournament was also presented as a part of a road show to promote FIFA World Cup-2018 in Germany, France, Spain, Latin America", - Eduard Latypov noted.

«TIDA Business Cup 2018» is a communication project unified by the goals of business development and establishment of partnership in friendly atmosphere of the sports event. Activities of the project, which took place on 4-6 July 2018 in Kazan and Innopolis, included a football tournament and business program.

On June 26, an additional business part of the tournament with the representatives of Russian-German Chamber of Commerce and business of Germany took place in the Agency.

Organizers of the event are Tatarstan Investment Development Agency and Russian National team supporters' club "Russia Unites".

Photos available at the link

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