On the final day of the international economic forum in St. Petersburg, the head of the Investment Development Agency of the Republic of Tatarstan Taliya Minullina spoke at the meeting on the topic “Time of the first. Global events as a safe and effective communication channel in a new reality. "
The head of the Agency spoke at the site of the St. Petersburg Forum about Tatarstan's experience in holding congress and exhibition events, both online and offline.
“Tatarstan has already mastered the useful practices of conducting large-scale online events. Thus, the holding of a multidisciplinary online business space "100% Tatarstan" last year allowed us to reach an audience of thousands of people, which the forum would not have allowed even in pre-pandemic times. That is why we are going to launch it again this year. And the events we are accustomed to, which have grown into hybrid formats, also have much more advantages than we can even imagine, "Taliya Minullina noted.
She also emphasized the importance of holding events in the regions, both to increase the recognition of other constituent entities of Russia, and to increase the tourist flow.
“After all, a business tourist leaves and spends in the region of residence on average three times more funds than an ordinary tourist,” added the head of the Investment Development Agency of Tatarstan.
The session on global events in the new realities was also attended by leaders, organizers of the largest Russian business events and exhibitions, and members of the Governments of various regions of Russia.