There will be no investments without recognition of territories!
Taliya Minullina conducted a training seminar on attracting investments in the development of territories within the framework of the advanced training program of the Higher School of Economics of the KFU "Strategic Planning and development of Municipal territories", which is attended by 35 representatives of municipalities of the Republic of Tatarstan.
The head of the AIR RT involved the audience in the best international practices, for example, the experience of Singapore and Malaysia: "They painted their image for investors, created their image from scratch, and we in Tatarstan have a cultural heritage that other countries can envy, and we must use this in shaping the concept and brand of each municipality."
In addition to recognition, you need to have a package of ready–made investment solutions for an investor. Taliya Minullina demonstrated a catalog of investment proposals from the Republic of Tatarstan, noting that each municipal district should represent which projects are needed first and have a development plan.
The workshop concluded with a practical part in the format of an educational presentation of a randomly selected municipality to a group of investors. The most valuable lesson from Talia Minullina for those who promote their municipality is that first of all it is necessary to find out the needs of the investor and correlate them with their development plans.