The Agency supports small and medium-sized businesses in competition with retailers

The jubilee "Farm islands" opened today in Tatarstan. The format helps to present your own products directly to customers and gain additional sales market. Thus, the Mingazov family became the operator of the 100th "Farm Island" in the village of Vysokaya Gora. Children work together with their parents. Leyli Mingazova's sons, Ziryak and Islam, are already operators of Farmer's Islands in Kazan.

Taliya Minullina, Head of the Investment Development Agency of the Republic of Tatarstan: "There are many examples in the world when family-owned enterprises have become major global brands. Through legislative support, it is possible to grow such plants in Russia. The example of these enterprises shows that by starting to work with family businesses at the legislative level, we can grow large global companies based on family histories. There are support measures for such entrepreneurs in different countries. In some cases, it is a reduced property tax, in others it is support in the field of innovation and export, in others it is financing and consulting. It's all working!"

Anton Baklashov, an individual entrepreneur and chairman of the branch of the TRO of the All-Russian public organization of small and medium-sized businesses Opora Russia, became the operator of the 101st Farmer Island, which was opened by Taliya Minullina, head of the Investment Development Agency of the Republic of Tatarstan. The shopping facility is located in the Lenta grocery hypermarket in Kazan at 21A Adoratsky St.

Taliya Minullina, Head of the Investment Development Agency of the Republic of Tatarstan: "The project of the Agency "Municipal Investment Hour" has become the very starting point. At each meeting, attention was paid to the need to promote the popularization, promotion, and sale of products of small producers in Tatarstan regions. That's how this project was born."

Anton Baklashov: "We thank the Investment Development Agency of the Republic of Tatarstan and Taliya Minullina personally for such initiatives. At Opora Russia, we have studied the practice of the regions, analyzed federal programs and national projects. The solution was found in a federal project overseen by the SME Corporation, Farm Island. The aim of the project is to unite producers of agricultural and food products of the region on the principles of cooperation. The sale of goods and products only from local manufacturers - in locations with high traffic and an average receipt, on the premises of hypermarkets, retail, and retail chains".

The placement is provided in several formats:

• "shop within a store" on retail chain sites

• a free-standing island in the mall

• non-stationary shopping facility

• mobile store

Chronology of events:

1. The Agency's project "Municipal Investment Hour" (August 2024)

2. Negotiations between OPORA RUSSIA and the management of all hypermarkets and retail regarding the possibility of implementing this project (Agreements have been reached with LENTA, Pyaterochka, and AUCHAN in 6 months. The status of a Regional Operator for the implementation of the Farmer's Island project was obtained, and an agreement was signed with the SME Corporation on joint implementation)

3. The opening of 100 and 101 "Farm island" (village "Vysokaya Gora" and the city of Kazan).

Preliminary results of the implementation of the Farm Island project

Total:

11 districts in operation

230+ total producer base

120+ manufacturers are invited

75+ in the negotiation process

48 supply contracts signed

32 enterprises are already supplying products

Top 5 districts by engagement: Rich Saby, Baltasi, Kukmor, Kaybitsy, Arsk

Project indicators:

• sales locations – 2 stores on Hyper LENTA squares (21 aAdortskogo St., 1 B Kopylova St.)

• the distribution center is located in Kazan (Gorkovskoye highway,28 MegaStile), a single point of supply from manufacturers from the districts, equipped with freezers and refrigerating chambers. Convenient access roads and unloading facilities. The possibility of expanding the space as the turnover increases.

A digital accounting platform has been installed (it is being tested by the SME Corporation for the first time in the Russian Federation), planning the movement, distribution of goods by location, and interaction with suppliers

• investments – private investors (Tatarstan business)

• equipment – local suppliers, neighboring regions

• logistics – its own inner-city logistics, attracting businesses from the districts, and collecting goods in the districts from production facilities.

Project implementation stage

Opening of 2 stores (Hyper Feed)

Distribution center (from scratch) – fully equipped, automated, 100% ready%

A project for a third store in Megastil shopping mall (28 Gorkovskoye Highway) has been developed and agreed upon with SME Corporation. Construction is planned in March

New locations – contracts are being signed and design is underway in Kazan, Almetyevsk, Naberezhnye Chelny. The city of Nizhnekamsk is under consideration.

Alexander Isaevich, CEO of SME Corporation: "In just over four years, more than 100 "Farm islands" have been organized in 38 Russian regions. During this time, more than 1,250 small agricultural producers and food preparation companies have become suppliers of the islands. It is noteworthy that the hundredth and one hundred and first "Farm islands" were opened in Tatarstan. Eight shopping facilities have already been organized here. As the network expands, so does the number of suppliers. There are already about 100 of them in the republic. More and more small producers of agricultural and food products can use this development tool."