American expert Long: "Cooperation is vital"

Without the cooperation is impossible to achieve success. It was said  on May 27 during a lecture at the Kazan Federal University by Mark Long - President of Long Performance Advisors, a member of the Board of Directors of the American National Business Incubation Association (NBIA), as well as an expert on the incubation of high-tech businesses.

The lecture fully filled the main hall Alma Mater of Lobachevski,  Butlerov, Tolstoy and Ulyanov-Lenin. Among the listeners of Mr. Long were managers, civil servants, students of Kazan universities and other concerned citizens. On the lecturer also watched the Emperor Alexander I, imprinted on the canvas next to the bust of his grandmother - Catherine II.

"Creativity and Innovation" was the topic of speech, the author of which has shown that creativity and innovation do not begin from speech, but from image: he was wearing a bright yellow shirt, colorful tie and a classic costume. That, however, seemed quite natural. Especially then in Russia a good dress is a card of invitation, a good mind is a letter of recommendation.

Interests and enthralling speech of Mr. Long, intelligible slides and benevolent atmosphere in the hall, apparently, allowed to enjoy the event. Especially since it was a combination of useful and enjoyable, because investment, innovation and creativity are an integral part of economic policy in Tatarstan.

Creative - is not so much a creative approach to the process and the results, as the ability to look at ordinary things in new ways, and with practical component, the expert is convinced. Creativity and innovation is not an end in itself, but a way to achieve success, to bring socially useful and meaningful and commercially viable results. As an illustration, Mr. Long chose the example of a StarBucks company, which at one time made a bid, in particular, on new packaging and new communication with the consumer.

Another important message was the next thought: better to have ideas and sometimes fail, but to achieve success than to have no ideas at all.

Answering questions from the audience, Mr. Long said that without the cooperation impossible to succeed, especially in today's world. Obviously, there was not only due to the cooperation of companies and organizations, but also the interaction of the countries on the most important issues on the agenda (the questions were about the international cooperation in the current situation).

Employees of Tatarstan Investment Development Agency attended a lecture by the initiative of TIDA Chief Executive Taliya Minullina. That, in general, is quite understandable.

2015 year – Year of knowledge in TIDA and lectures of foreign experts help to look at the familiar from a different angle, which is very useful for people who attract and accompany foreign investments.

And, of course, all this is fully consistent with the position of the leader of Tatarstan Rustam Minnikhanov, who within the course of the federal center has repeatedly stated the need to both strengthen the work with the countries of Asia, Africa and Latin America, as well as preserving and enhancing cooperation with the West, including in the field of investment.

TIDA Press Service, Iskander Akhmedov

Photo: Inna Basyrova, KFU Press Service; TIDA Press Service